newegg offers the Sceptre 40" 1080p Widescreen LCD HD Television, model no. X408BV-FHD, for $279.99 with free shipping. (Amazon charges the same. It's currently out of stock, however, you can still place an order.) That's tied with our mention from last week as among the lowest total prices we've seen for a new 40" 1080p LCD HDTV. This basic HDTV features a native resolution of 1920x1080 (1080p), 5,000:1 contrast ratio, 8ms response time, 350 cd/m² brightness, three HDMI inputs, and more.