Walmart offers the Sceptre 40" 1080p Widescreen LCD HD Television, model no. X409BV-FHD, for $299.98. Choose free Site-to-Store pickup to avoid the $19.97 shipping charge. That's $100 off and tied with our mention from three weeks ago as one of the lowest prices we've seen for a new 40" 1080p LCD HDTV. Sales tax is added where applicable. It features a native resolution of 1920x1080 (1080p), 8ms response time, 90,000:1 dynamic contrast ratio, USB port, and three HDMI inputs.