Sony Store again offers the factory-refurbished Sony BRAVIA 40" 1080p Widescreen LCD HD Television, model no. KDL-40EX400, for $499.99. Coupon code "OUTLETKDLEXSAVE100" drops it to $399.99. With free shipping, that ties our mention from two weeks ago as the lowest total price we've ever seen for a Sony 40" 1080p HDTV. Sales tax is added where applicable. Sony's BRAVIA EX-series HDTVs feature sensors which automatically adjust the picture color and brightness level based on your room's lighting. Other features include a 1920x1080 (1080p) native resolution, 140,000:1 dynamic contrast ratio, four HDMI inputs, and VGA, component, and other video inputs. A 90-day Sony warranty applies. Deal ends November 5.