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Though the specifics may vary by location, participating Bass Pro Shops have a fun Saturday in the works. On October 15, 2011, you can stop by for a free Professional Bull Riders event.

http://www.basspro.com/webapp/wcs/stores/servlet/CFPageC?storeId...

From 10:00 a.m.-4:00 p.m. each day, therell be free family activities, like stick bull riding & bull roping. Kids can make a free leather keychain while supplies last or color their kickers. At 11:00 a.m., the younguns can compete in a Best Dressed Cowboy or Cowgirl Costume Contest, and at 1:00 p.m., they can visit with a Professional Bull Riding Expert.

Need an extra incentive? Starting at 10:00 a.m., the first 150 customers will get a free cowbell.

The Red Zone Weekend event should take place at all locations except Branson, Miami, Islamorada, Calgary, & Toronto.