Walmart offers the Sceptre 40" 1080p Widescreen LCD HD Television, model no. X402BV-FHD, for $348. Shipping adds $13.97, or choose free Site-to-Store. Even with shipping, that's tied with our June mention and the lowest total price we could find by $77. (It's also the second best total price we've ever seen for a new 40" 1080p LCD HDTV.) Sales tax is added where applicable. This basic HDTV features a native resolution of 1920x1080 (1080p), 4,500:1 native (90,000:1 dynamic) contrast ratio, 450 cd/m² brightness, four HDMI inputs, and more.