Remember the first day of school? It was a fresh start, a little exciting and a little overwhelming. It was so important to start off the year as your best self. A huge part of that was the outfit, new school clothes from head to toe. You really believed that the right look could set you up for a greatness, believed it like only a kid could. Help your kids find that perfect first day style at Dr Jay's . Use code BACK25 to get 25% off your entire order or get 30% off orders of $75 and up with coupon BACK30. These codes expire on 08/05/2011.