A nice, big HDTV can cost a pretty penny these days. True, they're much more affordable than they were a few years ago, but it's nice to save as much as you can when making such a large purchase. The new 2011 model Lowest of the Sony BRAVIA KDL55EX720 55-inch 3D 240hz 1080p LED HDTV is on sale right now from TigerDirect. Originally $2,399.99, you can save $600 instantly and then another $300 with a special coupon code applied during checkout. So, your total ends up being $1,499.99 with free shipping, which is 38 percent off the original cost.

PCMag reviewed the 46-inch version and rated it a 4 out of 5 and gave it an Editors' Choice award. It also got PCMag's GreenTech seal of approval. Reviewer Will Greenwald said it has top-notch 2D- and 3D-picture quality with tons of Web apps. It also has a full browser. Greenwald called it a "refreshing surprise."

The Sony BRAVIA KDL-55EX720 55-inch 3D LED HDTV features 1920x1080 60p resolution, Edge LED Backlighting, 2D to 3D Conversion, BRAVIA Internet Video, 24p True Cinema Technology, CineMotion Reverse 3:2 Pulldown Technology, 240hz Motionflow Technology, 4 HDMI inputs, and more.

Read PCMag's full Sony Bravia KDL-46EX720 review for more information. The deal expires very soon, July 23, so act fast.