Throwing Good Money After Bad: How to Convince Yourself to Let it Go

Filed under Personal Finance

  • 2011-07-06 08:00 EDT
  • Money Ning

I’ve seen it hundreds of times in business: someone has started a new venture and thrown every dime he can scrape up into it. But it’s not successful. So the entrepreneur goes looking for more money, more cash that he can use to make the business work. In some cases, that approach can work out. [...]

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