Target drops the price on the Fitbit Alta Activity & Sleep Tracker by a full $30 off. That brings your price in at just $99.95 (reg. $129.99). Choose from two sizes - Small or Large, and 4 different colors (Plum is shown here). This small device will provide all the motivation you need to get healthy by tracking distance, trip time, trip distance, total steps, sleep quality, sleep interruptions, sleep duration and calories burned. Sale ends 09/23/2017.