Why Buy One, Get One Free Deals Are Good For Retailers and Customers

Filed under Amazon Freebie

From a retailer’s perspective, it doesn’t make much sense to deliberately take a loss on its products. After all, they’re in business to make a profit. So how does it benefit a retailer when they offer ‘buy one, get one free’ deals? Are they just cutting their losses, hoping to sell enough to make up […]

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