Teams are trying to extract as much money as possible from fans for whom cost is no barrier, even as they improve the game experience for fans in the least expensive seats.






Renderings of the Atlanta Falcons new stadium, clockwise from top. An aerial view. The 100-yard bar on the upper level concourse. One of two Champions Lounges, each behind a team’s bench. The Owners Club lounge, the most exclusive club in the stadium.