Insignia NS-40D510NA15 40" (39.5") 1080p LED-Backlit LCD HDTV for $279.99 shipped. Here is a screenshot for your reference.  It features LED backlight, a 1920 x 1080 resolution, HDTV tuner, 1,000,000:1 dynamic contrast ratio, and inputs for HDMI, component, and more. Note that Insignia is Best Buy's private brand.