Free Kindle ebook: The Myth of the Garage

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  • 2014-11-14 16:33 EST
  • Fatwallet Free Stuff, and 1 other source

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http://www.amazon.com/Myth-Garage-Chip-Heath-ebook/dp/B00755MHA4

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.


In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:


- Why you should never buy another mutual fund ('The Horror of Mutual Funds')


- Why your gut may be more ethical than your brain ('In Defense of Feelings')


- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')


- Why the 'Next Big Thing' often isn't ('The Future Fails Again')


- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')


- And 12 others . .


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