JCPenney is raising the bar with their ongoing sales. Now in addition to previously reported coupons SUPERSAV for $20 off select purchases of $100 or more and SUPER4U for 10% off watches, furniture, mattresses and more, they've now released code NEWJWL that will save 20% off fine jewelry with a JCP Card and 15% off with any method of payment. Start shopping for Valentine's Day today with awesome buys on necklaces, bracelets, earrings, and more. Coupons expire 02/17/2014.