For Valentine's Day gifts they'll love at prices you can live with, look no further than JCPenney . Just about the entire store is getting in on coupon code 15HEARTS. When redeemed at checkout, those paying with a JCP Card will save 20% off all purchases, while those paying with any other method will save 15% off. Alternately, the same code will cut 10% off items like watches, furniture, mattresses and more. Shop now, Valentine's Day is a mere 11 days away and this coupon expires 02/04/2014.