Walmart is offering the Element ELDFC403HA 40" 1080p 120Hz LCD HDTV for $298.00 + Free Shipping.  You save $50 off the normal retail price.  Tax where applicable and this is the lowest price that we have seen for this HDTV.

What this does and why you need it:
The Element ELDFC403HA 40" 1080p LCD HDTV features 1920 x 1080 pixel resolution, 5,000:1 contrast ratio, 120Hz refresh rate, 450 cd/m2 brightness, 3 HDMI inputs, and more.