Buy a Mac from the Apple Store for Education and get a FREE $100 Back to School Card in addition to special discounted education pricing.  You can also get a $50 Back to School Card if you purchase an iPad or iPhone.  Gift Cards can be used on the Mac App Store, the App Store, the iTunes Store, and the iBookstore.

This matches last year's Back to School sale, but this year it also includes iPhones.  Offer valid on qualifying Macs, iPads and iPhones purchased by September 6, 2013. College students (including newly accepted students), parents of college students, and faculty or staff at any grade level are eligible for this offer.